We create housewares that connect people with the brands, characters and artists they love.

After 20+ years of delivering Magenta magic at every step of the process, we know exactly how to achieve commercial success, consistently.

If you’re an ambitious creative, retailer or brand searching for a housewares partner that will match your passion and standards, you’ve found us.

Today, Magenta partners with leading retailers and global licensors to bring thoughtfully designed products to millions of homes.

Since the day we opened our doors, we’ve never settled for doing things the way they’ve always been done.

In fact, as a constant reminder of that approach, we named our business after the hardest color to fire in the kiln.

A color that requires you to solve challenges with innovation and intuition if you want to get it right. Which we have.

And it’s that approach that guides us in everything we do, still. Never content with being a one-dimensional supplier, we’ve developed an end-to-end housewares production offering.

Unsatisfied by short-term engagements, we prefer long-term relationships whether you’re a globally recognized licensor or an emerging artist. So today, having proven for more than two decades that we consistently design and deliver retail success, we’ll continue to push ourselves further, and challenge our capabilities.

With storytelling that engages on a deeper level. Entertains on an emotional level. And rings true on a rational level. Allowing more people to connect with the brands, personalities and artists they love.

Quietly confident, in the knowledge that if we can master magenta the color, we can most certainly master your biggest challenge.