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Privacy Policy

Magenta (“Magenta,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit or interact with the Magenta website (the “Website”), purchase our products, contact us, subscribe to marketing communications, or otherwise interact with us.

Please review this Privacy Policy to understand our privacy practices and the choices that may be available to you.

INFORMATION WE COLLECT

We may collect personal information directly from you, automatically when you use the Website, and from service providers and other third parties that support our business.

Information You Provide to Us

Depending on how you interact with Magenta, we may collect information such as:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Order and purchase information

  • Marketing preferences and consent status

  • Customer service inquiries and communications

  • Product reviews or other content you choose to submit

  • Other information you voluntarily provide to us

When you make a purchase, payment information is processed through our payment service providers. Magenta may receive information relating to the transaction without necessarily receiving or storing your complete payment card information.

Information Collected Automatically

When you visit or interact with the Website, we and our service providers may automatically collect certain information, including:

  • IP address

  • Browser and device information

  • Operating system

  • Referring URLs

  • Pages and products viewed

  • Website interactions

  • Add-to-cart and purchase activity

  • Approximate location derived from technical information

  • Advertising and analytics identifiers

  • Cookie and similar technology information

We may use cookies, pixels, tags, web beacons, and similar technologies to collect this information.

HOW WE USE YOUR INFORMATION

We may use personal information to:

  • Process, fulfill, and manage orders

  • Process payments and transactions

  • Arrange shipping and delivery

  • Provide order confirmations, tracking information, and other transactional communications

  • Process returns, refunds, cancellations, and customer claims

  • Respond to customer service inquiries and provide support

  • Maintain customer and transaction records

  • Detect, investigate, and prevent fraud, unauthorized transactions, security incidents, and other misuse

  • Operate, maintain, personalize, and improve the Website

  • Understand how customers interact with our Website and products

  • Conduct analytics and measure Website performance

  • Communicate with customers about products, services, promotions, and other marketing where permitted

  • Measure the effectiveness of marketing and advertising

  • Provide or measure personalized and retargeted advertising where applicable

  • Maintain marketing preferences and honor unsubscribe or opt-out requests

  • Comply with legal, regulatory, accounting, and other business obligations

  • Protect the rights, property, security, and interests of Magenta, our customers, and others

  • Carry out other purposes disclosed to you at the time information is collected or with your consent

COOKIES, ANALYTICS & SIMILAR TECHNOLOGIES

Magenta and our service providers use or may use cookies, pixels, tags, web beacons, and similar technologies to operate the Website, remember preferences, understand Website activity, measure performance, improve the shopping experience, and support marketing and advertising.

Some of these technologies are necessary for Website functionality, while others may be used for analytics, measurement, personalization, advertising, or retargeting.

We currently use Google Analytics, including GA4, to help us understand Website usage and performance. User-level and event-level analytics data within our current GA4 configuration is generally retained for 14 months. Aggregated reporting may remain available for a longer period.

We also use Shopify's native analytics and tracking capabilities.

You may be able to manage certain cookies through your browser settings and, where available, through privacy or cookie preference controls provided on the Website. Disabling certain cookies may affect the functionality or performance of portions of the Website.

ADVERTISING & RETARGETING

Magenta uses or may use advertising and measurement services provided by third-party platforms.

We currently use Meta technologies, which may include technologies associated with Facebook and Instagram, for advertising, measurement, attribution, and related purposes. Depending on the technologies implemented, Meta may receive information regarding Website interactions such as page or product views, add-to-cart activity, purchases, device and browser information, and advertising identifiers.

We may use additional advertising platforms or technologies in the future, including services offered by Google and TikTok. These services may use cookies, pixels, tags, or similar technologies to support advertising, measurement, analytics, and retargeting.

Third-party advertising providers may process information according to their own privacy policies and retention practices.

Depending on where you reside and applicable law, you may have rights to opt out of certain uses or disclosures of personal information for targeted or cross-context behavioral advertising.

EMAIL MARKETING

If you choose to subscribe to Magenta marketing communications, we may use your contact information to send information about products, collections, promotions, events, and other Magenta news.

We currently use Klaviyo to support our email marketing activities.

Marketing consent is separate from customer service communications. Contacting Magenta for customer service or submitting a Contact Us request does not, by itself, subscribe you to marketing communications.

You may unsubscribe from promotional email communications at any time by using the unsubscribe link contained in those communications.

Unsubscribing from marketing does not prevent Magenta from sending non-promotional communications that may be necessary to complete a transaction, provide customer service, communicate information about an order, or otherwise administer our relationship with you.

When an individual unsubscribes, we may retain information necessary to document and honor the individual's opt-out preference.

PRODUCT REVIEWS

Magenta may use third-party services, including Judge.me, to collect, manage, and display customer product reviews.

Information necessary to facilitate review requests or verify purchases may be provided to these service providers. Information you choose to include in a publicly submitted review may be displayed publicly in connection with the review.

Please avoid including sensitive or unnecessary personal information in publicly submitted content.

HOW WE DISCLOSE INFORMATION

We may disclose personal information to service providers and other third parties that assist us in operating our business and providing our products and services.

These may include providers supporting:

  • Ecommerce and Website operations
  • Payment processing
  • Order management
  • Warehousing and fulfillment
  • Shipping and delivery
  • Customer service
  • Email and marketing communications
  • Product reviews
  • Analytics and Website measurement
  • Advertising and retargeting
  • Fraud prevention and security
  • Professional, legal, accounting, and other business services

Our current business systems and service providers may include Shopify, NetSuite, iCargo, FedEx, Webflow, Zendesk, Klaviyo, Google, Meta, and Judge.me.

We may also disclose personal information:

  • At your direction or with your consent
  • When reasonably necessary to comply with applicable laws, regulations, legal processes, or governmental requests
  • To investigate or prevent fraud, security incidents, or violations of our policies
  • To protect the rights, property, or safety of Magenta, our customers, or others
  • In connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, or similar business transaction
  • As otherwise permitted or required by law

We do not disclose personal information to third parties except as described in this Privacy Policy, at your direction or with your consent, or as otherwise permitted or required by law.

DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy our operational, customer service, legal, accounting, fraud-prevention, dispute-resolution, security, and recordkeeping requirements.

Retention periods may vary depending on the type of information, the system in which it is maintained, the reason it was collected, and applicable legal requirements.

Customer order and support records may be retained as part of Magenta's ongoing business records.

Marketing subscriber information may be maintained while an individual is subscribed. If an individual unsubscribes, we may retain information regarding the unsubscribe request and consent status as necessary to ensure that the opt-out continues to be honored.

Information processed by third-party service providers may also be subject to those providers' retention practices.

DATA SECURITY

Magenta implements reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, loss, or disclosure.

However, no method of transmitting information over the Internet or storing information electronically is completely secure. We therefore cannot guarantee absolute security.

YOUR PRIVACY RIGHTS & CHOICES

Depending on where you reside and applicable law, you may have certain rights concerning your personal information.

These rights may include the ability to:

  • Request access to certain personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Obtain information about how certain personal information is used or disclosed
  • Opt out of certain marketing communications
  • Exercise choices concerning cookies and similar technologies
  • Opt out of certain uses or disclosures of personal information for targeted or cross-context behavioral advertising where applicable
  • Exercise other privacy rights provided by applicable law

Certain requests may be subject to exceptions. For example, Magenta may need to retain certain information to complete transactions, maintain business records, prevent fraud, resolve disputes, comply with legal obligations, or exercise or defend legal claims.

We may take reasonable steps to verify your identity before processing certain privacy requests.

Where required by applicable law, Magenta will not discriminate against you for exercising your privacy rights.

THIRD-PARTY WEBSITES & SERVICES

The Website may contain links to websites, platforms, or services operated by third parties.

This Privacy Policy applies to Magenta's privacy practices and does not govern the independent privacy practices of third parties.

We encourage you to review the privacy policies of third-party websites and services before providing personal information to them.

CHILDREN'S PRIVACY

The Website is not directed to children, and Magenta does not knowingly collect personal information from children in violation of applicable law.

If you are a parent or guardian and believe that a child has provided personal information to Magenta in a manner that is not permitted by applicable law, please contact us so that we can review the matter and take appropriate action.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or other circumstances.

When we update this Privacy Policy, the revised version will be posted on the Website with an updated effective date.

We encourage you to review this Privacy Policy periodically.

CONTACT US

If you have questions or concerns about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact us at:

info@magenta-inc.com

This Privacy Policy is intended to describe Magenta's privacy practices and does not create rights beyond those provided by applicable law.